Broken 7 by La Compagnie de Bière Brisset


Over the weekend I tried a new beer, Broken 7 by La Compagnie de Bière Brisset (so new in fact, that in this day and age, I can’t find a single useful link anywhere for either of them). I ended up recording my thoughts about it. Call it the Zekecast, Zeke’s Montreal Beer Podcast, a beercast or whatever.

Listen (22:26):

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

You can download it here: Ogg Vorbis 14MB, MP3 27MB, Flac 98MB, WAVE 227MB.

In a nutshell, it’s a very reasonable and nice beer made better by it being made locally. Bright yellow, 5% abv, it comes in thin 500ml brown bottles with a label that evokes baseball uniforms. It has strong hay overtones with a nice aftertaste, I also was able to taste and smell at first some celery then a vague citrus scent and flavor (somewhere in between lemon and grapefruit) and a slight hint of something approaching licorice. However the lasting image and memory is of a late summer pasture. It’s much better when drunk extremely cold.

A bottle of Broken 7 by La Compagnie de Bière Brisset
A bottle of Broken 7 by La Compagnie de Bière Brisset

For those who are interested, the players on the Expos who wore the number 7 were Bobby Wine (1969 – 1972), Bob Stinson (1973 – 1974), Tony Bernazard (1979), Ron LeFlore (1980), Hubie Brooks (1985 – 1989), Lou Frazier (1993 – 95), F.P. Santangelo (1996 – 1998), Orlando Merced (1999), Todd Zeile (2003) and Tony Batista (2004). But as I point out Alain McKenna is probably wrong in thinking that there is any link to baseball, as here in Montreal the name will be pronounced “broh-kuhn set.” As the number seven is pronounced “set” in French. So it is much more likely that if there is any sports connection it is to tennis. And it only occurred to me now, that not only did he not write anything substantial about the beer, but what little he did write, he got wrong, implying that it is a Lager, when in fact it is an Ale.

For those following along these links will prove helpful. The Montreal Expos 1973 season (also here, here and here). Schaefer Beer, Rheingold Beer and the two paragraphs in La Presse that Alain McKenna, wrote about the beer. The address for Epicerie Unique is 4109 St. Laurent, here in Montreal.

And then finally

One thought on “Broken 7 by La Compagnie de Bière Brisset”

  1. Hi!

    First of all, thank you for your interest in our company and for your review on our BROKEN7!

    For your information, La Compagnie de Bière Brisset started its operation in October 2011. We produce and distribute four different beers at this point:
    – MTL Premium Lager
    – Bierbrier Ale and Pilsner
    – Broken7

    We are located on rue Guy, in Griffintown. We are also on the verge to have a brewpub within the next few months, to be able to drink the actual and future products of our brewery.
    Our main objective is to produce beer that represent Montreal.

    Here’s a little description to understand the brand :

    Broken7 is a throwback to your favorite sport team, the team that you’ve always believed in, despite the disappointments and never stopped cheering for. That team that you are positive in Championship bound at the slightest good play, the slightest glimmer of hope.

    It is an ale inspired by German Kölsch beers.

    Hope that makes the whole portrait a little clearer!

    Please feel free to ask me any other questions that you might have about our company.

    Thanks again,

    Maxime Després
    La Compagnie de Bière Brisset Inc.
    B. 514-906-MTL1 (6851)*15
    C. 514-699-8841
    F. 514-906-6915

Comments are closed.